We WILL Bring You More Business

We Make Marketing Simple

Dear Mr. or Mrs. Business Owner,

Have you spent countless hours and a lot of money on your business marketing (or spent money on marketing companies that produced little or no results)?  You have a business to run and, I’m sure, don’t have enough time to waste on not-so-great results.

Did you know that the #1 reason marketing fails is that the wrong strategy is being used at the wrong time?

j4o Consulting has mastered internet marketing and we keep it simple…

And it all starts with one simple question … Do you need customers NOW or LATER?

Customers Now or Customers Later Marketing

Successful business owners must use short-term and long-term marketing solutions to make money, grow, profit, and ultimately survive.

When we talk about short-term marketing, we mean marketing that generates business (or leads) fast so that you can make sales and enjoy consistent cash flow to cover your business expenses and ultimately invest back into your business.

Long-term marketing is the solution to give you fresh leads and prospects over time and at a lower cost to maximize your profits and business growth.

When you work with us, we’ll match you with the best marketing solutions so that you get the leads, clients, and customers when you need them.

Ultimately, we will do what we do best and will get you measurable and real results that actually give you a return on your investment.

Three Ways That We Get You Customers Now and Later

Facebook Advertising (Customers Now)

Ditch the “Likes.”  Can you pay your bills with a “Like?”  Our Facebook Advertising is one of the best ways to get actual paying clients and customers TODAY.  With our system, you will be able to see the how the advertising leads to sales and where your marketing dollars are going.  Many times, we can generate leads for clients in as little as 24 hours of campaign execution.

Pay Per Click (Customers Now)

Pay Per Click (PPC) advertising is one of the most effective marketing strategies when done correctly.  We are experts in the field and will use it to generate leads quickly and will bring those clients that are actively searching for your services and are more likely to turn that lead into a client or customer.  Like Facebook Advertising, we can accurately track every dollar spent to determine your Return on Investment.  Leads will start to flow in as little as 24 hours.

Organic Traffic / Search Engine Optimization (Customers Later)

There is no other marketing source that will deliver a higher conversion rate than organic traffic from the search engines.  Make no mistake, however, SEO can take a significant amount of time when it’s done correctly.  Even though we have significantly increased website visitors in as little as 90 days, SEO is best utilized only when your business is currently generating consistent leads and sales.

Don’t forget… There’s three ways to beat your strongest competitor these days.
1. Outrank them in Google.
2. Outrank them in Google.
3. See 1 & 2 above.

Need More Paying Clients?

We have a proven system that actually delivers results, our services are in high demand.  If you are considering becoming a client, give us a call now!  (817) 203-4442


The Importance of Internet Marketing

Any business, big or small, knows the importance of marketing to survive in this competitive market. But over past decade, marketing has evolved significantly and Internet Marketing has come to the forefront.

“Running a business without marketing is killing it” – Paul Cookson

Internet Marketing has removed geographical barriers, allowing businesses to approach customers across the globe. It has also helped local businesses expand their reach in their targeted geographical area. With most of your existing and prospective customers online, businesses cannot afford to miss out on the digital boom. Businesses cannot overlook the importance of taking their business online, whether it’s with a user-friendly mobile optimized website, Facebook advertising, or Pay-Per-Click advertising. Ideally, businesses will use all means available to increase sales.

From development of a website to promoting the business to a highly targeted audience, there are a lot of things involved in Internet Marketing. Here are few common forms of Internet Marketing that every business must utilize –

  • SEO – Search Engine Optimisation is the organic way of ranking in Google Search results. An SEO expert will optimize your website for a variety of factors that affect ranking in Search Results. You need to choose a set of relevant target keywords for your business before the optimization process starts. SEO is further classified into on-page and off-page SEO activities. 
  • PPC – Pay-Per-Click ads involve purchasing ad space on Google and other search engines to display ads. PPC ads can also be used on social media platforms like Facebook and LinkedIn. Depending on your budget and competition, the ad campaigns need to be planned. PPC, if done right, can be quite beneficial in generating leads for your business.
  • SMO – Social Media Optimization.  Social Media platforms offer a great way of staying connected to your current and prospective customers. From Facebook and Twitter to Quora and Tumblr, there are several social media platforms where your business can participate on.
  • SMM – Social Media Marketing.  Just like Search engine results, it is also possible to plan paid ads on social media platforms. The business needs to create their page or profile and promote it directly to their target audience. j4o Consulting has had great success with Facebook advertising for our clients.

Picture of a laptop and a notepad stating "social media marketing"

Being a local service provider, do you think that this “new age” marketing techniques are not for you? Or do you think that you may not get returns on your marketing investment?  There is a common misconception in small business owners that they do not need Internet as their customers are drawn by the location. You need to understand that Internet presence will help you stand out amongst your local competitors. Also, as most users tend to make their searches using mobile devices, you will be able to catch attention of customers nearby. Another common misconception seen among business owners is that just having a website is sufficient. Remember, getting a business website is only the first step; the next step is to get visitors to and to interact with the website. This is where Internet Marketing comes into picture.

Hopefully you know by now that to have success in any business, Internet Marketing is important. Talk to an Internet marketer to understand different forms of digital marketing and how they can be implemented for your business.

If you are still unsure whether Internet Marketing is the right choice for your business or not, here are few reasons to give you more insight about the importance of Internet Marketing –

  • Reach – Internet Marketing allows a business to broaden its reach. The higher the target audience reached, the higher the probability of lead generation and conversion.
  • Convenience – Internet Marketing has taken businesses past the brick and mortar structure. You can cater to clients around the clock and without worrying about opening or closing timings.
  • Customer Behavior – Today, most of your customers are online and use a computer or mobile devices for searches. With around 3 billion people in the world having Internet access, it is high time that your business goes online, too. There is a rise in customer spending money online and Internet Marketing is the only way to tap this customer base.
  • Visibility – Internet Marketing helps to bring high visibility to your business.  This, in turn, helps in building brand and generating trust in your brand. Once you establish your business online, you make your business visible to a bigger population. It also allows your current and prospective users in connecting and engaging with your businesses.
  • Cost Effective – Though there is a common myth among business owners that Internet Marketing requires high advertising budgets, that’s not the case. Internet Marketing is a highly cost effective form of marketing. In fact, the cost involved in Internet Marketing is lower than traditional marketing or maintaining a physical marketing team. You can plan your marketing strategies according to your budget.

The prime objective of any marketing campaign is analyzing its Return on Investment (ROI). This concept is equally applicable for Internet Marketing campaigns, too. There are several methods and forms of digital marketing. Few are free, the rest require an investment.  It’s important that you measure the ROI to check the success or failure of the campaigns rather than just looking at the initial out of pocket expense. By tracking the ROI of different campaigns, you will be able to analyze what approach is yielding the best results. Are your customers responding to the Facebook ads? Have you generated qualified leads? Are you getting calls but none of the leads are converting? These questions will help you calculate the ROI of your marketing efforts. By tracking ROI, you will also be able to take steps to improve conversion of visitors coming on your website.

internet marketing roi picture

Every business needs to regularly track their Internet Marketing ROI and modify their marketing campaigns accordingly. Marketing campaigns do not come with a standard success formula. Every business is unique in terms of its products, approach towards customers and marketing needs. So, there cannot be a one-size-fits-all marketing strategy that is applicable to all businesses. Marketing is more about trial and error of different methods as you are unsure which one will work out the best for your customers. The objective of any marketing activity is generating leads that in turn will boost business growth.   

In this digital world, you have most likely come across terms like “viral,” “hit,” “followers” and more. From videos to images and from content to emails, the question is to find ways to engage your customers and build a relationship with them.

Internet Marketing is the buzzword of today! Make sure your business does not lag behind on this evolving trend! 

photo of website banner for j4o Consulting

Contact j4o Consulting today for your Internet Marketing needs and let us show you how you can increase your sales!

The Importance of Keeping Your Website Updated

Over the past decade, the advent of technology has revolutionized the way businesses operate. Right from the way business market their products and services to the way they interact with customers, the Internet and technology has an important role to play today. Sometimes, there is a misconception that online marketing and promotion is just for big companies and well-known brands. Business owners sometimes feel that only companies with huge marketing budgets can invest in elements like website development and online marketing. Well, these misconceptions should come to an end. Today, business owners must realize that if they want to explore the potential of their business and grow, they need to utilize the online marketing medium.

No matter whether a business is big or small, new or established, local or global, it needs the Internet to reach and keep customers. This Internet age has also increased competition among businesses and the customer has become the king (or queen). Businesses know that if their customer is not satisfied, they will lose the customer to their competitors. So, businesses constantly strive to build trust and a loyal relationship with their current and prospective customers. The foundation of making a presence online and building credibility among customers is having a great website for your business.

Significance of a Website

If you are a business owner wondering whether you should invest in a website or not, it is the right time to make the decision. Here are few points to convince you why website is important:

  • It offers a convenient way to showcase your products
  • It helps build credibility of your business
  • It offers a cost effective way of marketing your business
  • It gives you a way to stay in touch with customers
  • It allows you to target a wider audience base

But simply getting a website developed and leaving it alone may not fulfill your goals of maximizing the potential of a website. Websites come with their share of maintenance and updates. The website is the identity of your business in the online world. So, you need to make sure that it reflects your business values and is constantly up-to-date. Remember, giving wrong or outdated information to your customers is worse than not giving any information at all. A website should have a significant impact on your visitors so that they keep coming back. Providing the latest information on the website is one important way to do so.

Importance of Keeping Website Updated

Regular updates to the website help in improving its performance and credibility of your business. This in turn helps in increasing conversions, sales and revenue of your business. Here are few reasons to explain the importance of keeping a website updated:

  • Capturing Attention – The prime objective of a website is to capture the attention of your visitors and help convert them into customers. Thus, a website acts as an advertising medium for your business. So you need to make a lasting impression on your customers when they first visit your website. But, this is applicable for returning customers too. When a customer returns to your website, they need to know what’s new on the site and find things that keep them interested. Right from adding visuals to videos, there are various ways to catch the attention of your visitor every time they come on site.
  • Security – With the growing popularity of online selling and e-commerce, the risk of online frauds has also increased. Every few days, you come across incidents where an individual has fallen victim to dubious scheme of online scammers and lost their money. Similarly, even websites face the risk of getting hacked and losing sensitive information. Businesses need to update the internal security of your website regularly. It is easy to use websites for spamming so keep a check on the code of your website.
  • Search Engine Optimization – From an SEO point of view also, it is important to regularly update your website. From addition of content to visuals, your website needs to provide fresh content to search engines. Also, your website needs to be updated accordingly to the changing algorithm of search engines. It has been seen that sites that provide value adding quality content to their visitors rank well in search results. So, you should keep the content on your site updated for better ranking in search results. It will help draw attention of the users as well as search engine bots.
  • Impression – No matter how big or small your business is, the impression made on the customer is really important. Now-a-days whenever an individual or company hears about a business, the first thing they do is check the business online. If your business has an outdated website, with last update made few years ago, it won’t make a good impression on your visitors. In fact, the prospective customers will prefer a competitor who has a well-functioning and updated website instead of coming to your business.
  • Accuracy – Over the years, businesses tend to shift their offices, open new branches, and change their phone numbers. This information should be immediately added or updated on the website too. Giving the wrong address and contact details on your website is a grave mistake. Not updating your contact information indicates that you are not oriented towards your customers. You could be missing out on some significant business and customers.
  • Trends – There has been a significant change in web design trends over the years. From menu-based static websites to responsive websites, the design has changed as per user behavior. With more and more people using smartphones, it has become important for businesses to become mobile-friendly too. If your website is not responsive, don’t expect the visitor to waste time trying to access your site on mobile. They will prefer going to an attractive, easy to use mobile friendly website. You need to update your website to match the latest customer behavior and search trends.

When you build a website, you invest time and money into it. So, you surely would want your website to provide returns. So no matter how busy you are with running your business, make sure that your website is accurate and updated regularly.

If you need assistance in creating or updating your business’s website or would like more information on how to generate more customers through online marketing, be sure to contact j4o Consulting at (817) 203-4442 or http://www.j4oConsulting.com.