This is a terrific article from Hubspot. Check it out!
In today’s technology-driven world, executives and marketers can no longer afford to be satisfied with gut feelings and guessing. You need granular, relevant, enriching data to measure and surface the impact your programs and campaigns have on the business (and impress your boss).
At the same time, anyone who’s ever created a marketing report from scratch knows that it can be … well, tough.
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