This is a terrific article from Hubspot. Check it out!
This year will be an important one for ecommerce brands, hinging largely on one specific element – customer experience (CX).
According to Gartner data, 42% of CEOs say that better CX was “the key change that has driven more wins.” Furthermore, for 80% of B2B customers, CX is the biggest influencer in the decision to work with a certain vendor. And, Walker insights indicate that by 2020, customer experience will overtake price and product as the key brand differentiators.
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The Year of Customer Experience: How Ecommerce Brands Can Prepare was originally posted by j4o Consulting Internet Marketing!!